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Web Content Management Initiative

CMS Benefits

CMS reduces the time and costs associated with Web content management by offering a centralized system for creating, editing and publishing well designed, standards-compliant and accessible Web sites without requiring technical expertise.

Focus on content, not technology

CMS eliminate the bottleneck associated with traditional code-driven Web development processes by providing authoring tools that are intuitive and easy for anyone to use. Allowing content developers to participate in the Web creation process without the need for coding expertise focuses attention and resources away from the site's technology and onto the content itself.

Streamline authoring process

CMS define authoring workflows, user roles and content accessibility to improve efficiency in the creation, review and approval processes. Many systems automatically notify editors and managers of pending changes, and even allow for the comparison of content to expedite the publishing process.

Collaborative content creation

CMS workflow capabilities empower Web masters and content managers to distribute authoring responsibilities for the Web sites that they administer. By spreading this capability to multiple authors and editors who can generate, modify and even publish Web pages themselves, the timeliness, overall quality and value of the Web site are improved.

Interface consistency and compliance

Web site design is maintained independently of content within the CMS, meaning that the appearance of pages is driven by templates that are applied as content is created and accessed. As a result, the user interface and layout of site pages is consistent and automatically supports the branding, identity, and accessibility standards built into the templates.

Increased content integrity and security

CMS inherently provides significant security advantages over traditional, file-driven Web sites that require FTP access in order to implement changes:

  • Track and compare functions allow site managers to "roll back" unwanted or erroneous page changes.
  • User role limitations protect site content from being accessed, overwritten, or deleted inappropriately.
  • Workflow capabilities enforce user role permissions that eliminate the potential for unwanted content.

Reduced site maintenance costs

Ease of access to content significantly decreases reliance upon expensive technical staff and resources. Existing non-technical staff are able to manage a CMS-based Web site and develop content without having to learn new programming or design skills.